Don’t Replace, Repair
AD: Vera Navarro & CW: Cole Walsh
What: Gorilla Glue is an American brand of adhesives dedicated to creating products of the highest quality with their glues, tapes, and other adhesives.
Insight: People often resort to buying replacements rather than repairing things when they break.
Nowadays many things aren't made to last and society sees something breaking as a reason to buy a replacement. But a break isn’t the end, it’s an opportunity to use the tools at your disposal to prolong a product’s life.
Amazon Ads
Flighted Billboard
Phase One
Phase Two
OOH
Copy: I never thought I'd be seen again, but Gorilla Glue knew the importance of that win. - Trophy
Copy: I almost saw the light, but Gorilla Glue made me remember I am the light. - Lamp
You Can Fix It Spot
How To Repair TikTok Series
Gorilla Glue will create how-to-repair videos showing broken items can easily be fixed.
Gorilla Glue will also stitch TikToks of broken items showing how easily they can be repaired.
Additionally, Gorilla Glue will also be going live for hour long sessions everyday; where a gorilla will be fixing miscellaneous broken objects with different Gorilla Glue products.
Gorilla Glue Fix It Service
Break something and don’t know how to fix it? The Glue Guys are here for every home repair.
Gorilla Glue’s fleet of trucks will come and repair broken stuff in people’s homes. If it turns out you don’t want it back, that’s cool, Gorilla Glue will take it off your hands, repair and donate it. Better in the hands of a Gorilla than lost in the landfill.
