WE’RE ALL EARS
AD : Vera Navarro & Lindsey Ho
What: STUDS is a national piercing studio chain with locations in major cities all over the world. They are EAR ONLY piercing studio and provides both piercing services and jewelry options (which are available in-store and online). They appeal to a millennial and gen-z customer base and offer a variety of piercings and jewelry pieces.
Insight: People looking to get piercings face feelings of intimidation and insecurity in traditional piercing spaces.
We consult and listen to what you want to give you the experience you deserve.
Needles are scary. We hear you.
No one likes going in alone to get a piercing in a dark dingy tattoo parlor.
*Fanfare Noise*
Enter STUDS
It doesn’t matter if your a piercing newbie or a seasoned pro we’re hEAR for you no matter what. We’ll put our heads together to get your ears tailored to perfection.
Come in!
We don’t bite, we just pierce.
INSTAGRAM STRATEGY: WE'RE ALL EARS
Dedication Posts
Make posts dedicated to different client’s ears and piercing journeys. Share their jewelry & how their experience was different at STUDS
Ear Visuals
Visuals using ears and STUDS jewelry to break up dedication posts
DEDICATION POSTS
*RING*
*RING*
HOTLINE HERE.
WHAT'S SHAKIN BACON?
Studs will launch a video chat hotline number for people to call during store hours if they have questions about their piercings or worry that there’s some health issue.
AR FILTER
Some people find it hard talking to others. We hear you.
Try the STUDS EAR filter on our website. Plan out / shop for new pieces of jewelry online in the comfort of your home and skip all of the awkward chit chat.
OOH
ANIMATED YOUTUBE SPOTS
